Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them initially.
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
The systematic computational analysis of data or statistics to understand and improve business performance.
The risk of loss resulting from inadequate or failed internal processes, people, and systems.
A Japanese term meaning "the real place," used in Lean management to describe the place where value is created.
A system of design variables used to maintain consistency in a design system, such as colors, fonts, and spacing.
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.
Modifications or additions to a system that encourage specific user behaviors.