Eye Tracking
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
The use of visual elements to draw attention to important information or guide user actions.
The process by which attention is guided by internal goals and external stimuli, affecting how information is processed and remembered.
A qualitative research method where a small group of people discuss a product, service, or concept to gather diverse insights and opinions.
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
Providing clear, concise, and relevant navigation options to help users find what they need quickly.
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.