Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
The tendency for people to pay more attention to items placed in the center of a visual field.
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
A cognitive process where ideas are brought together to find a single, best solution to a problem.
A technology and research method that measures where and how long a person looks at various areas on a screen or interface.
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
A specific group of people identified as the intended recipient of an advertisement or message.
Elements in a design that draw the viewer's attention and create a visual hierarchy.
A Gestalt principle stating that elements with a distinct visual feature (e.g., a unique color, size, or shape) capture attention and are perceived as a focal point.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.