10-Second Test
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
8 topics found for
“first impression”
Entry Point
The first interaction or touchpoint a user has with a product or service, crucial for making a strong first impression.
First Touch
The initial interaction a customer has with a brand.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
MVE
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
5-Second Test
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.