CPOO
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
15 topics found for
“financial performance”
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
Regressive Bias
A cognitive bias where individuals overestimate the likelihood of extreme events regressing to the mean.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Sales Forecasting
The process of estimating future sales based on historical data, trends, and market analysis.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.