Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
28 topics found for
“financial effectiveness”
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
ROAS
Return on Advertising Spend (ROAS) measures the revenue generated for every dollar spent on advertising.
Business Viability
The potential for a project or solution to be economically sustainable and profitable.
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.