Behavioral Finance
The study of how psychological influences affect financial behaviors and decision-making.
25 topics found for
“financial behavior”
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
Pain Of Paying
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
Commitment Device
A technique or tool used to lock oneself into following through on a commitment, often by adding a cost to failing to do so.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.