Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
A research method used to determine how desirable a product or feature is to potential users.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
The process of phasing out or retiring a product or feature that is no longer viable or needed.
A time-boxed period during which specific work must be completed and made ready for review, used in Agile project management.
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
A preliminary testing method to check whether the most crucial functions of a software application work, without going into finer details.