Surrogation
The process by which a measure or metric comes to replace the underlying objective it is intended to represent, leading to distorted decision-making.
131 topics found for
“feedback design”
Continuous Improvement
An ongoing effort to improve products, services, or processes over time through incremental and breakthrough improvements.
Content Validity
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
Social Loafing
The tendency for individuals to put in less effort when working in a group compared to when working alone, due to reduced accountability.
Reciprocal Altruism
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.