Extinction Burst
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
A temporary increase in the frequency and intensity of a behavior when reinforcement is first removed.
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Amazon Web Services (AWS) is a comprehensive cloud computing platform provided by Amazon that offers a wide range of services including computing power, storage, and databases.
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.
Quantitative measures used to track and assess the performance and success of a product, such as usage rates, customer satisfaction, and revenue.
A prioritized list of ideas and potential features for future product development, embodying a collective vision for innovation and improvement.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.