Working Backwards
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
A product development approach where teams start with the desired customer experience and work backwards to determine what needs to be built to achieve that outcome.
The process of testing and evaluating a design to ensure it meets user needs and business goals before final implementation.
A design approach that prioritizes the practical purpose and usability of digital products over purely aesthetic considerations.
An interdisciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.
A set of algorithms, modeled loosely after the human brain, designed to recognize patterns and perform complex tasks.
The risk that the product being developed will not deliver sufficient value to the users, meaning it won't meet their needs or solve their problems.
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
CSAT (Customer Satisfaction) measures how products or services provided by a company meet or exceed customer expectations.