Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
21 topics found for
“familiarity”
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Skeuomorphism
A design concept where digital interfaces incorporate elements that resemble their real-world counterparts to make them more intuitive and familiar to users.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Jakob’s Law
A principle stating that users spend most of their time on other websites and prefer your site to work the same way as all the other sites they already know.
External Consistency
The degree to which a product's elements are consistent with external standards or other products.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Law of the Instrument
Also known as "Maslow's Hammer," a cognitive bias where people rely too heavily on a familiar tool or method, often summarized as "if all you have is a hammer, everything looks like a nail.".
Constancy
The perception of objects as unchanging despite changes in sensory input, such as changes in lighting, distance, or angle.