Gaze Cueing
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
11 topics found for
“eye-tracking”
F Pattern
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
Centre-Stage Effect
The tendency for people to pay more attention to items placed in the center of a visual field.
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.
Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
Right Rail Blindness
A specific form of banner blindness where users ignore content placed in the right-hand rail of a web page.
Layer Cake Pattern
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
10-Second Test
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.