Lean UX
A user experience design methodology focused on rapid iteration, collaboration, and learning through experimentation.
A user experience design methodology focused on rapid iteration, collaboration, and learning through experimentation.
An experimental design where different groups of participants are exposed to different conditions, allowing for comparison between groups.
Short, exploratory design activities or exercises that encourage creative thinking and experimentation.
A research design where the same participants are used in all conditions of an experiment, allowing for the comparison of different conditions within the same group.
An experimental design where subjects are paired based on certain characteristics, and then one is assigned to the treatment and the other to the control group.
A bias that occurs when researchers' expectations influence the outcome of a study.
A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
A marketing technique focused on rapid experimentation across various channels and strategies to identify the most effective ways to grow a business.