Journey Map
A visual representation of the user or customer journey, highlighting key interactions, emotions, and pain points.
28 topics found for
“experience mapping”
Holistic User Experience
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
Customer Journey
The complete set of experiences that customers go through when interacting with a company, from initial contact to post-purchase.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
360-Degree Customer View
A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Empathy Mapping
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Backstage
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.