Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
497 topics found for
“experience application”
Brand Alignment
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
Analogous Inspiration
The practice of drawing inspiration from sources outside of one's field to generate creative ideas.
Bottom-Up IA
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
SCAMPER
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse (SCAMPER) is a creative thinking technique that encourages innovation in a product or process.
Standard Deviation
A statistical measure that quantifies the amount of variation or dispersion of a set of data values.
Sales Pipeline
A visual representation of the stages a sales opportunity goes through, helping to track progress and forecast revenue.
Content Design
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven.