Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
The process of creating awareness and demand for a product or service through marketing activities.
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
A role responsible for ensuring that products and services are delivered efficiently, on time, and within budget.
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
A creative problem-solving technique that uses metaphors to generate ideas and solutions.
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
The tendency to believe that things will always function the way they normally have, often leading to underestimation of disaster risks.
An approach where designers and non-designers work together throughout the design process to create user-centric solutions.
The degree to which the operations and decisions of an AI system are understandable and explainable to users.