Context Mapping
A research technique that explores the context in which users interact with a product, service, or environment to understand their needs and behaviors.
497 topics found for
“experience application”
System Two
A mode of thinking, derived from Dual Process Theory, that is slow, deliberate, and analytical, requiring more cognitive effort and conscious reasoning.
Dark Patterns
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
Self Efficacy
The belief in one's ability to succeed in specific situations or accomplish a task, influencing motivation and behavior.
Branded House
A brand architecture strategy where all products share a common brand name and identity.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
W3C
World Wide Web Consortium (W3C) is an international community that develops open standards to ensure the long-term growth of the Web.
Customer Validation
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.