Incumbent
An established company or market leader that holds a significant market share and has a strong presence in the industry.
3 topics found for
“established players”
Disruptive Innovation
Innovation that creates a new market and value network, eventually disrupting and displacing established market-leading products or services.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.