Ingroup Bias
A cognitive bias where people favor members of their own group over those in other groups.
9 topics found for
“equity in design”
Critical Theory
A philosophical approach to culture and literature that seeks to confront the social, historical, and ideological forces and structures that produce and constrain it.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Machine Learning Bias
Systematic errors in AI models that arise from the data or algorithms used, leading to poor outcomes.
Brand Standards
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Brand Guidelines
A set of rules and standards that define how a brand should be represented across all media and platforms.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.