Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
18 topics found for
“engaging brand identity”
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Brand Assets
The visual, auditory, and other sensory elements that represent a brand, such as logos, colors, and jingles.
Visual Identity
The visual elements of a brand, such as color, design, and logo, that communicate the brand to consumers.
Brand Management
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.