Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
315 topics found for
“engagement tools”
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
Enrichments
Features or elements added to enhance the functionality or user experience of a system.
Product Engagement Score
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.