Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
315 topics found for
“engagement tools”
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
Enrichments
Features or elements added to enhance the functionality or user experience of a system.
Product Engagement Score
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.