Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
29 topics found for
“engagement tactics”
Click Bait
Content designed to attract clicks by using sensational or misleading headlines.
Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Newsjacking
The practice of leveraging current events or news stories to promote one's brand or product.
Confirmshaming
A dark pattern where the user is guilt-tripped into opting into something by using language designed to shame them if they decline.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Dark Patterns
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.