Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
370 topics found for
“engagement strategy”
Hook Model
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
Micro-Incentive
Small rewards or incentives given to users to encourage specific behaviors or actions.
Product-Led Growth
A business strategy where the product itself is the primary driver of customer acquisition, retention, and expansion, often through user experience and engagement.
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
Incentivization
The process of providing incentives or rewards to encourage specific behaviors or actions.
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
Engagement Score
A metric used to rank leads based on their engagement with a brand, indicating their readiness to purchase.
Retention
The ability of a product or service to keep users engaged and returning over time, often measured by metrics such as retention rate.