Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
53 topics found for
“emotional engagement”
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Sensory Design
The practice of creating products and environments that engage multiple senses, enhancing user experience and emotional connection.
Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Anthropomorphism
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
Affective Commitment
The emotional attachment an employee feels toward their organization, which influences their desire to stay.