Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
22 topics found for
“emotional connection”
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Semiotic Theory
The study of signs and symbols and their use or interpretation.