Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
22 topics found for
“emotional connection”
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Sensory Design
The practice of creating products and environments that engage multiple senses, enhancing user experience and emotional connection.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood.
Customer Delight
The process of exceeding customer expectations to create a positive emotional reaction.
Anthropomorphism
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them.