Emotional Design
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
12 topics found for
“emotional competition”
Winner’s Curse
A phenomenon where the winner of an auction tends to overpay due to emotional competition, leading to a less favorable outcome than anticipated.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Empathy in Design
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Experience Design
The practice of designing products, services, and environments with a focus on the overall user experience.
UX
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.