Hedonic Adaptation
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.
The practice of designing products, services, and environments with a focus on the overall user experience.
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.
The study of signs and symbols and their use or interpretation.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.