Open Rate
The percentage of email recipients who open a given email.
7 topics found for
“email effectiveness”
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
CTR
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Lead Nurturing
The process of developing relationships with prospects through targeted communications and marketing efforts.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.