Open Rate
The percentage of email recipients who open a given email.
4 topics found for
“email analytics”
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Marketing Automation
The use of software to automate repetitive marketing tasks and workflows, improving efficiency and effectiveness.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.