Problem Statement
A clear, concise description of the issue(s) that need to be addressed, focusing on the specific challenge and its impact.
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“element importance”
Design Audit
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
Iconography
The visual images, symbols, or modes of representation collectively associated with a subject, often used in design to communicate ideas quickly and effectively.
Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
Stakeholder Analysis
The process of identifying and assessing the influence and interest of various stakeholders in a project, to prioritize engagement and communication strategies.
Bottom-Up IA
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
Grid System
A framework used in graphic and web design to organize content in a structured and consistent manner.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.