Brand Canon
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
161 topics found for
“element importance”
Design Audit
A comprehensive review of a brand's design assets and practices to ensure consistency and effectiveness.
Stakeholder Analysis
The process of identifying and assessing the influence and interest of various stakeholders in a project, to prioritize engagement and communication strategies.
Bottom-Up IA
An approach to information architecture that starts with the details and builds up to a comprehensive structure.
Grid System
A framework used in graphic and web design to organize content in a structured and consistent manner.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Off-Page SEO
The practices used to improve a website's position in search engine results through activities outside the website, such as backlinking and social media engagement.
Continuity
A Gestalt principle that describes the tendency of the human visual system to perceive lines or patterns that follow a smooth, continuous path rather than a disjointed or abrupt one.