Labor Illusion
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
7 topics found for
“effort perception”
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Mindshare
The level of awareness or popularity a product or brand has among consumers.
NPS
Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction based on their likelihood to recommend a product or service to others.
Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Brand Attributes
The characteristics and qualities that define a brand and distinguish it from competitors.