Communication Theory
The study of how information is transmitted and received, including the processes and methods that facilitate communication.
69 topics found for
“effective messaging”
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Focal Points
Elements in a design that draw the viewer's attention and create a visual hierarchy.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Voice and Tone
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.