Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
77 topics found for
“effective choices”
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Decision Paralysis
A state of overthinking and indecision that prevents making a choice, often due to too many options or uncertainty.
Decision Architecture
The design of environments in which people make decisions, influencing their choices and behaviors.
Overchoice
The phenomenon where having too many options leads to decision-making paralysis and decreased satisfaction.
Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
Smart Defaults
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.