Active Choice
A decision-making strategy where individuals are prompted to make a choice rather than defaulting to a pre-set option.
77 topics found for
“effective choices”
Paradox of Choice
The phenomenon where having too many options leads to anxiety and difficulty making a decision, reducing overall satisfaction.
Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.
Preference Reversal
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
Recognition Heuristic
A cognitive shortcut that relies on the recognition of one option over another to make a decision, often used when individuals have limited information.
Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.