Present Bias
A cognitive bias where individuals give stronger weight to payoffs that are closer to the present time compared to those in the future.
19 topics found for
“economic sustainability”
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Crowding Out Effect
The phenomenon where external incentives diminish intrinsic motivation, leading to reduced performance or engagement.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Licensing Effect
A cognitive bias where people allow themselves to indulge after doing something positive, believing they have earned it.