Certainty Effect
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
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Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
Anchoring
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
WSJF
Weighted Shortest Job First (WSJF) is a prioritization method used in agile and lean methodologies to maximize value by comparing the cost of delay to the duration of tasks.
Regret Aversion
A tendency to avoid making decisions that might lead to regret, influencing risk-taking and decision-making behaviors.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Focusing Effect
A cognitive bias where people place too much importance on one aspect of an event, causing errors in judgment.
Pseudocertainty Effect
A cognitive bias where people perceive an outcome as certain while it is actually uncertain, based on how information is presented.