Pain Of Paying
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
32 topics found for
“e-commerce strategy”
Impact Bias
The tendency to overestimate the duration or intensity of the emotional impact of future events.
Funnel Metrics
Measurements that track the effectiveness of each stage of the funnel, such as conversion rates and drop-off points.
Take the Best Heuristic
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
Spotted Pattern
A reading pattern where users focus on individual elements or "spots" of interest on a page, rather than following a linear path.