Customer Conversion
The process of turning potential customers into paying customers, often measured by the conversion rate.
32 topics found for
“e-commerce strategy”
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Abandonment Rate
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
Truth Bias
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Price Comparison Prevention
A dark pattern where practices are used to make it hard for users to compare prices with other options.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users.