Egocentric Bias
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions. Important for designers to recognize and mitigate their own perspectives influencing design decisions.
A cognitive bias where people rely too heavily on their own perspective and experiences when making decisions. Important for designers to recognize and mitigate their own perspectives influencing design decisions.
The process of working together with others to generate creative ideas and solutions, leveraging diverse perspectives and skills. Essential for producing innovative and well-rounded design solutions.
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making. Crucial for understanding biases in team dynamics and decision-making processes among designers.
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves. Important for helping designers avoid projecting their own biases and assumptions onto users during research and design.
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests. Important for recognizing and mitigating bias in user research and team dynamics.
The study of structures of consciousness as experienced from the first-person point of view. Important for designing user experiences that are intuitive and empathetic.
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions. Crucial for understanding and mitigating the risks of extreme decision-making in group settings.
The integration and application of knowledge and skills from multiple disciplines to enhance understanding and innovation. Crucial for fostering a holistic approach to problem-solving and design.
A cognitive bias where group members tend to discuss information that everyone already knows rather than sharing unique information, leading to less effective decision-making. Important for understanding group dynamics and improving the quality of collaborative decision-making among designers.
Also known as "Maslow's Hammer," a cognitive bias where people rely too heavily on a familiar tool or method, often summarized as "if all you have is a hammer, everything looks like a nail.". Important for designers to recognize and avoid over-reliance on familiar methods in problem-solving and design.
The process of generating a broad set of ideas on a given topic, with no attempt to judge or evaluate them initially. Crucial for creative problem-solving and developing innovative solutions in product design and development.
A psychological phenomenon where the desire for harmony and conformity in a group results in irrational or dysfunctional decision-making. Crucial for recognizing and mitigating the risks of poor decision-making in teams.
The process of making tools, methods, and knowledge accessible to a broader range of people within an organization or community, allowing non-specialists to participate and contribute meaningfully. Important for fostering inclusivity, enhancing collaboration, and leveraging diverse perspectives to improve outcomes across various disciplines.
An approach where designers and non-designers work together throughout the design process to create user-centric solutions. Crucial for creating more inclusive and effective design outcomes.
The practice of drawing inspiration from sources outside of one's field to generate creative ideas. Useful for fostering creativity and innovation in design and product development.
A group of stakeholders that regularly meet to discuss and guide the development and strategy of a product or product line. Crucial for ensuring diverse input and alignment on product strategy and decisions.
Short, exploratory design activities or exercises that encourage creative thinking and experimentation. Important for fostering creativity and innovation in the design process.
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses. Crucial for understanding cognitive biases that affect user decision-making and designing interventions to mitigate them.
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them. Crucial for understanding how users engage with content and designing systems that present balanced perspectives.
An approach to design that actively involves all stakeholders (e.g., employees, partners, customers) in the design process. Crucial for creating designs that truly meet user needs and expectations.
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development. Essential for aligning products with market needs and driving innovation.
A repository for team members to submit and collect innovative ideas, reflecting a commitment to fostering creativity and shared ownership of product development. Crucial for maintaining an open culture of innovation and capturing diverse perspectives that contribute to the product's evolution and success.
Human-Centered Design (HCD) is an approach to problem-solving that involves the human perspective in all steps of the process. It ensures designs are user-friendly and meet actual user needs.
A brainstorming technique that involves listing all possible attributes of a product or problem to generate new ideas and solutions. Useful for generating creative solutions and improving product features.
A creative thinking technique where the typical process is reversed to generate new ideas by considering the opposite of conventional assumptions. Useful for fostering innovation and challenging existing assumptions in problem-solving.
A tool used during brainstorming sessions to prompt and inspire creative thinking, often containing questions, scenarios, or constraints. Useful for facilitating structured ideation sessions and sparking new ideas.
A brainstorming technique that frames problems as opportunities for innovation, starting with the phrase "How might we...?". Essential for fostering creativity and generating solutions during the design process.
The understanding and proficiency in the principles, practices, and processes of design. Essential for empowering individuals to effectively participate in and critique design processes.
Research aimed at exploring and identifying new opportunities, needs, and ideas to inform the design process. Essential for discovering user insights and guiding innovative design solutions.
The study of cooking techniques, ingredients, and the cultural significance of food, providing insights into creativity and innovation in other fields. Useful for drawing parallels between culinary arts and design, fostering creativity and innovation.
Crit (Design Critique) is a structured feedback session where designers present their work and receive constructive feedback from peers. Essential for refining design quality through collaborative input.
A collaborative process specific to the design phase that involves stakeholders, including users, in the refinement of user-centered design solutions. Essential for creating designs that truly meet user needs and expectations.
A collaborative process spanning multiple stages of product/service development where stakeholders, including users, actively participate in the design and development of products or services. Crucial for creating products that meet user needs and foster innovation.
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions. This group is crucial for aligning products and services with customer needs and expectations.
A brainstorming technique where participants intentionally suggest bad ideas to spur creative thinking and overcome mental blocks. Important for fostering creativity and out-of-the-box thinking during ideation sessions.
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details. Useful for communicating the value and structure of a digital product to non-technical stakeholders and aligning with market needs.