CPC
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
48 topics found for
“direct marketing”
PAC
Product Advisory Council (PAC) is a group of customers, industry experts, and stakeholders who provide feedback and guidance on a company's product strategy and development.
Product Vision
A high-level description of the future state of a product, outlining its purpose, target audience, and key differentiators.
Top-Down Product Strategy
A strategic approach where decisions and direction are set by top-level management and flow down through the organization, often aligned with overarching business goals.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Mobile-First Indexing
A practice by Google where the mobile version of a website becomes the starting point for what Google includes in its index and the baseline for determining rankings.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
CRO
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.