Product Planning
The process of defining a product's objectives, strategy, and roadmap, ensuring alignment with market needs and business goals.
48 topics found for
“direct marketing”
CPA
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
Traffic Sources
The origins of visitors to a website, such as search engines, direct visits, social media, and referrals from other sites.
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Product Brief
A document that provides a high-level overview of a product, including its objectives, target market, key features, and requirements, used to guide development efforts.
Product Mission
A clear and concise statement that defines the purpose and goals of a product, guiding its development and strategic direction.