B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
48 topics found for
“direct marketing”
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Product Strategist
A professional responsible for defining the strategic direction of a product, ensuring it aligns with market needs and business objectives.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
RFM
Recency, Frequency, Monetary (RFM) analysis is a marketing technique used to evaluate and segment customers based on their purchasing behavior.