Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
The study of how digital media and technologies influence the way we communicate and persuade.
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
The integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
Digital Asset Management (DAM) is a system that stores, organizes, and manages digital assets, such as images, videos, and documents.
A strategy or plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.