Digital Rhetoric
The study of how digital media and technologies influence the way we communicate and persuade.
20 topics found for
“digital persuasion”
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Persuasive Technology
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.