B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
299 topics found for
“digital marketing”
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
Social Selling
The use of social media platforms to connect with prospects, build relationships, and ultimately drive sales.
Go-to-Market Strategy
A plan that outlines how a company will launch a product to market, including target audience, marketing tactics, and sales strategy.
Test Marketing
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Digital Product Manager
A role focused on overseeing the development, launch, and lifecycle of digital products, ensuring they meet market needs and business goals.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.