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A graphical representation of a user or their character in digital environments.
39 topics found for
“digital identity”
Identity Priming
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
Environmental Branding
The use of physical space to convey brand identity and values through design elements like signage, architecture, and interior design.
Theming
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.
On-Brand
Actions, messages, or visuals that are consistent with the established brand identity and values.
Off-Brand
Actions, messages, or visuals that do not align with the established brand identity and values.
KYC
Know Your Customer (KYC) is a process used by businesses to verify the identity of their clients and assess potential risks of illegal intentions for the business relationship.
Rebrand
The process of changing the corporate image of an organization, including its name, logo, visual identity, and messaging, to better align with its strategic goals.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.