Brand Discovery
The process by which consumers become aware of and learn about a brand.
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Lead Generation
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Last Touch
The final interaction a customer has with a brand before making a purchase.
Product Delivery
The process of bringing a product from development to market, ensuring it meets quality standards and customer needs.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
MQL
Marketing Qualified Lead (MQL) is a prospective customer who has shown interest in a company's product or service and meets specific criteria indicating a higher likelihood of becoming a customer.
4 P’S Marketing Mix
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.